Christian Aid

School's climate change DM campaign 'Farewell fumes, hello future'

The brief. Direct marketing piece sent to schools around the UK to educate students about climate change.

The solution. A pack consisting of an outer, A4 letter, A3 poster, assembly, A1 board game and activities. We commissioned illustrator, Margeux Carpentier, who I briefed and managed to ensure the illustrations and colour palettes used were within the Christian Aid visual guidelines. The illustrations were then used and reappropriated across all other materials including a giant snakes and ladder board game, an engaging and educational piece for children to learn about issues relating to climate change.


Shirley Warren Learning Campus "Recently, Christian Aid sent us a pack “fumes or futures” which was a brilliant way to talk to Green Council about the subject of Climate change and share facts in a fun and informative way. Today, we used resources from the pack to play the games and make “chatterboxes” (fortune tellers). We thought about what we would like to ask our class and one suggestion was, "How can we save energy?" I'm sure that's a question we all can be thinking"