Greenbelt 2019

The brief. To come up with an over arching concept for Christian Aid at Greenbelt festival 2019.

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The solution. Christian Aid had just launched their new brand strategy, and the festival was a great platform to launch their brand strapline of 'The Almighty power of people' to the general public. The lyrical brand copy became the inspiration for this concept, with the focus on 'The power of you'. This concept was very powerful, especially as it related to the strong campaigning events that were to take place, it also worked across many other areas, from workshops to photography exhibitions.